Requirement

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Revenue growth across Marketplaces (Amazon, Flipkart)

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What we did

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• Strategy and monthly plan

• Relationship Management on selected e-marketplace

• Organic visibility: proper content, categorization, and keywords tagging

• Paid visibility: Campaigns, Promotions, Sponsored Ads

• Inventory Management

• Profitability Matrix of channels used: Third-party, Amazon Fulfilled, Amazon MFN

• MIS: Creation of reporting formats and weekly/monthly review

• Training of internal Team

• Analyzed the cart to order funnel

• Changed the cart and funnel UI/UX to minimize abandonment

• Worked on shipping methods to optimize costs

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