DOGSPOT

An online pet supplies company

Outcome

Grew the business on e-marketplace by 10X over 6 months
Improve cart success thereby increasing revenue

 

Requirement

Revenue growth across Marketplaces (Amazon, Flipkart)

What we did

  • Strategy and monthly plan

  • Relationship Management on selected e-marketplace

  • Organic visibility: proper content, categorization, and keywords tagging

  • Paid visibility: Campaigns, Promotions, Sponsored Ads

  • Inventory Management

  • Profitability Matrix of channels used: Third-party, Amazon Fulfilled, Amazon MFN

  • MIS: Creation of reporting formats and weekly/monthly review

  • Training of internal Team

  • Analyzed the cart to order funnel

  • Changed the cart and funnel UI/UX to minimize abandonment

  • Worked on shipping methods to optimize costs