Biba

An ethnic wear women’s fashion brand

Advised & facilitated execution for performance marketing across Search, Facebook and Email channels

Requirement

Bring efficiency to the digital channels and improve sales of the online store

What we did

Strategy and monthly plan
Managed relationships with category heads on various e-commerce marketplaces
Organic visibility through proper content, categorization and keywords tagging
Paid visibility through Campaigns, Promotions, Sponsored Ads
Focus on increasing revenue through cloud tail: Promotions, VDC, Subscribe and Save
MIS: Creation of reporting formats and weekly/monthly review
Training of internal team