BIBA

An ethnic wear women’s fashion brand

Outcome

Advised & facilitated execution for performance marketing across Search, Facebook and Email channels

 

Requirement


Bring efficiency to the digital channels and improve sales of the online store

What we did

  • Strategy and monthly plan

  • Managed relationships with category heads on various e-commerce marketplaces

  • Organic visibility through proper content, categorization and keywords tagging

  • Paid visibility through Campaigns, Promotions, Sponsored Ads

  • Focus on increasing revenue through cloud tail: Promotions, VDC, Subscribe and Save

  • MIS: Creation of reporting formats and weekly/monthly review

  • Training of internal team