◆ Fashion ◆ Lifestyle ◆ Home & Living ◆ Beauty ◆ Personal Care ◆ Toys ◆ Luxury ◆ Wellness
FROM OUR CLIENTS.
NOT AN AGENCY.
NOT A CONSULTANT.
WE BECOME YOUR TEAM
We work with a founder's mindset and with key stakeholders till the job is done.
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FOCUS ON THREE CORE PILLARS
We drive growth through business growth, product strategy and branding.
UNBIASED DECISION MAKING
We talk to your customers and use your data to discover hidden needs.
HIGH ALTITUDE AND IN DEPTH EXPERIENCE
We are able to think from 30K feet and deep dive into granular details.
HIGH ON EXECUTION
We strategise, direct, and hold the vision. We work with internal team, agencies, key stakeholders to achieve a common goal.
GROWTH STORIES.
BRAND · REPOSITIONING
Premium Western Wear Brand
#FitsLikeNothingElse — Celebrity campaign for Fable Street with Sonakshi Sinha, Huma Qureshi, and Srinidhi Shetty. Created new positioning around best FITS for the Indian women.
Category Leaders
Fits that flatter the Indian women body type
MARKETPLACE · INDIA & INTERNATIONAL
Intimate Products for Women
Scaled Sirona's Amazon business in India while building the US marketplace business from the ground up through market strategy, product-market fit, profitability planning, and performance-led growth.
10x
US Revenue
30%
Ad Efficiency
RETAIL · EXPERIENCE DESIGN
Leading Mattress and Furniture Brand
Defined Wakefit's retail experience and identity — from shopper behaviour and merchandise strategy to store layouts, VM systems, and retail playbooks for scale.
Consistent Retail Identity
Design Guidelines and VM Playbook
NEW PRODUCT CATEGORY
Liv!n
Turned a consumer insight into the brand's most successful product line, "Liv!n" — a multitasking product backed by consumer insight, product strategy, and brand direction.
Comfort-First Fashion
Brand's Most Significant Revenue Driver
WE STEP IN WHERE IT MATTERS MOST
Brand repositioning
New market entry
Online or offline expansion
Building retail experience
New product direction
Marketplace or D2C growth
Consumer insight & behaviour
THINK.
BUILD.
SCALE.
We deep dive in consumer behaviour for insights that are impactful across business, brand, product & retail.
BRAND
• Brand positioning
• Communication & visual identity
• Content strategy
• Brand campaigns
• Brand health — NPS & retention
PRODUCT
• Product direction
• Range planning
• Trend forecasting
• Visual guidelines & playbooks
BUSINESS GROWTH
• Marketplace and D2C growth
• New market entry
• Performance strategy
RETAIL
• Retail experience design
• Retail identity and communication
• Merchandise planning
• VM direction and guidelines
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THE TEAM –
PRACTIONERS,
NOT THEORISTS.
SARIKA GROVER
FOUNDER
She has over 22 years of experience in scaling fashion and lifestyle brands online. She has worked with large retail formats, run a design studio, scaled e-commerce businesses, and consulted for various D2C brands. An NIFT and ISB alumna, she facilitates with a global network for leadership academics once a year. She practices yoga and outside work, she enjoys people-watching at cafes.
NIFT
ISB
Deepti Singh
PARTNER
She brings over 15 years of experience in e-commerce, scaling startups, and driving revenue growth. She has successfully scaled brands on marketplaces and direct-to-consumer channels, established efficient processes, and built high-performing teams. Deepti enjoys meeting new people and exploring new places.
NIFT
Brands We've Partnered With.
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at your
inflection
point?
We work with a select number of brands at any given time. If your brand is at a pivotal moment — of growth, repositioning, or transformation — let's talk.