GENESIS LUXURY

Largest Indian distributor of luxury brands

Outcome

Set up business with revenue run-rate of Rs. 50 cr for the 1st operating year 

 

Requirement


Launch of company’s luxury brands’ portfolio and commence sales operations on Tata CliQ 

What we did

  • Full responsibility of taking company portfolio brands live on Tata CliQ while ensuring compliance to brand guidelines

  • Review and fine-tuning of the business plan with the CliQ team

  • P&L overview and target planning 

  • Working on marketing plans and representation with the brand teams and CliQ team

  • Defining the luxury customer journey: User journey on site and post purchase

  • Merchandise planning for 2 seasons: Existing and New Brands

  • Operational process and execution: Processes for inventory management, Return processes, Customer care services etc.