Genesis Luxury

Largest Indian distributor of luxury brands

Set up business with revenue run-rate of Rs. 50 cr for the 1st operating year

Requirement

Launch of company’s luxury brands’ portfolio and commence sales operations on Tata CliQ

What we did

Full responsibility of taking company portfolio brands live on Tata CliQ while ensuring compliance to brand guidelines
Review and fine-tuning of the business plan with the CliQ team
P&L overview and target planning
Working on marketing plans and representation with the brand teams and CliQ team
Defining the luxury customer journey: User journey on site and post purchase
Merchandise planning for 2 seasons: Existing and New Brands
Operational process and execution: Processes for inventory management, Return processes, Customer care services etc.